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Artists Commercials / Nouveau Ghetto

2009-, 3-channel HD video

Varying durations


These are short spots of artists in their studios promoting themselves like real commercials, except that they deliver irreverent and sarcastic monologues that I write. Toeing the line between truth and fiction, they serve as a critique on the economy, art market, gallery system, identity and socio-political issues, etc.


An absurd update of the Renaissance biographer Giorgio Vasari's Lives of the Artists.

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