Artists Commercials / Nouveau Ghetto
2009-, 3-channel HD video
These are short spots of artists in their studios promoting themselves like real commercials, except that they deliver irreverent and sarcastic monologues that I write. Toeing the line between truth and fiction, they serve as a critique on the economy, art market, gallery system, identity and socio-political issues, etc.
An absurd update of the Renaissance biographer Giorgio Vasari's Lives of the Artists.